Mission, Vision, or Purpose
The objectives, mission, and purpose of the Red Cross humanitarian organization are covered in sections of the United Nations Convention on the Rights of the Child. The Convention on the Rights of the Child, for instance, stipulates in Article 16 that no child shall be the subject of a willful or unlawful intrusion into their private life (United Nations, 1989). This is an aspect of the Red Cross’s mission: to minimize suffering, protect life and wellness, and uphold every person’s honor, especially during conflict and other emergencies. All people are born equal and liberated in their dignity and rights, according to Article 1 of the Universal Declaration of Human Rights.
The Convention on the Rights of the Child is related to the Red Cross agency’s mission, vision, and purpose. This is because the entity should work to ensure every individual is treated with dignity and consideration and that people all have the same rights. Under Article 24 of the Convention on the Rights of the Child, “the kids have an entitlement to the greatest achievable degree of health” (United Nations, 1948).
The mission, vision, or purpose of the Red Cross social service organization should work to guarantee that kids everywhere have access to high-quality healthcare. Red Cross operations would benefit from including a human rights approach in its mission, vision, and purpose statement. For instance, if a social service organization’s objective or goal statement stated that the organization was dedicated to promoting the rights of all people, the organization would ensure each individual was accorded dignity and honor. They would also ensure that everyone had the same privileges.
Programs and Campaigns
The Red Cross organization’s operations and campaigns are grounded on the principles of rights for everyone. The organization protects and promotes all community members’ human rights (Visionary Team, 2023). The agency’s activities and campaigns are intended to educate the public about constitutional issues and support persons who have experienced infringements of their rights. The organization also provides services to assist residents with the necessary tools to defend their fundamental liberties.
In addition, the Red Cross utilizes human rights-based principles in several initiatives and campaigns, such as disaster response, notably when responding to catastrophes and healthcare services. For instance, the group offers urgent assistance to victims of conflicts and catastrophes caused by nature, which is in keeping with the right to existence, the continuation of life, and protection. Additionally, the Red Cross has programs that support the right to health and improve access to medical care, especially among disadvantaged people.
Red Cross organization offers social services to the households in the agency’s locality. Its initiatives focus on providing necessities like clothing and meals to low-income families in addition to employment, education, and recruitment assistance. Red Cross also runs an initiative such as the Annual Disaster Giving Program (ADGP) that urges people to donate to the agency to support continual efforts to aid neighborhood families.
The fundamental liberties most crucial to agency work are the entitlements to enough food, clothing, job opportunities, and living conditions. All Red Cross initiatives aim to raise the living level of local families and assist them in meeting their fundamental necessities. The Red Cross agency could improve how well the people they serve have access to their human rights in numerous ways. For instance, the Red Cross could promote its programs more widely and ensure neighborhood members know about the services offered.
Messaging
The company’s messaging must be clear and concise; the approach to human rights must be easy to understand and relate to. In addition, the messaging should make everyone feel at home and be encompassed. The Red Cross strongly emphasizes humanism, honesty, independence, self-determination, charity, solidarity, and spirituality in its communications.
Even though these values keep with human rights tenets, the organization may include the human rights perspective into its brand. This can be done by collaborating with companies such as Amnesty International to inspire a more overt awareness of human rights. Encouraging the group’s initiatives to enhance and defend human rights, including those made attainable by its programs, projects, and efforts to influence and form policy, may fall under this category.
The company’s daily activities should be carried out considering human rights principles. According to the agency, all people should be treated equally and respectfully. The company should also have guidelines and rules to safeguard everyone’s rights. The corporation’s execution of services ought to uphold human rights.
Adopting an equal rights perspective would help the Red Cross eliminate and prevent human suffering. By progressing human rights notions in its goal, vision, programs, initiatives, and messaging, the charity may contribute to developing a more equitable and just world. Through messaging, the foundation would demonstrate its commitment to safeguarding and upholding these rights while fostering an understanding of human rights issues.
References
United Nations. (1948). Universal declaration of human rights. Web.
United Nations. (1989). Convention on the rights of the child. Web.
Visionary Team. (2023). Red cross mission & vision statement 2021. Visionary businessperson. Web.