Although there are numerous ways to address any issue, the best results can be achieved when it has been thoroughly analyzed and presented to a general audience. Moreover, it is crucial to set up a campaign and advocate for its implementation, providing proper reasoning in a bright and concise manner. The campaign and the issue itself should be motivating and encourage people to take part in the entire undertaking. Therefore, the success of some a nation’s program or policy relies heavily on lobby advocacy. There are certain popular guidelines that have proven to be beneficial for various types of lobbying. Nevertheless, some features of a particular case and nation should be considered in order to utilize such strategies in the most efficient way.
The economy of Vietnam has been growing rapidly in recent years. Manufacturing is one of the main driving factors of this unprecedented growth. Moreover, the evolution of legal systems in Asia offers important insights into the causal relations between legal development and economic development (Pistor, Wellons, & Sachs, 1999). Gainsborough (2003) states that numerous economic reforms have led to a decentralization of power to the local level. The Vietnamese workforce has developed expertise in a number of industries, which contributes greatly to the overall performance of the economy. Thus, the Vietnamese authorities have been working on a number of programs that seek to encourage labor export primarily to enhance the workers’ skills.
One of such programs is the “Technical Intern Training Program in Japan”. It is necessary to use the strategy proposed by Pat Libby & Associates. The first of the ten steps proposed by Pat Libby & Associates (2012) has already been done, as the issue has been identified. Further, one should research the case primarily by comparing it to the similar labor export to countries such as Korea, Taiwan, and Malaysia. Nevertheless, Dai Nghia (2020) points out that there is a wide range of opportunities that the Japanese government seeks to provide the Vietnamese workers with, as they will be taught the Japanese language and culture.
Moreover, they will enjoy the high-income levels in the country and have savings. The fact sheet should be created to list and emphasize all the abovementioned benefits. Then it is necessary to “brand” the issue primarily by underlining the long-term benefits of such a form of cooperation between the nations. Nevertheless, A. Seidman, R. B. Seidman and Abeysekere (2003) claim that one must do more than pronounce inspiring policies. Therefore, multiple merits of the program should be branded to convince a general audience.
Further, one should proceed to cooperation with various groups that represent both supporters and distractors. In this case, a coalition consisting of economists and migration specialists should be formed in order to proceed with lobbying and resist a large amount of criticism.
The Vietnamese workers that can take part in the program should be given educational materials that specify all the opportunities they can enjoy, their salaries, and, most importantly, the skills they will obtain in Japan. After gaining the support of a large number of future participants, a media campaign should be launched in order to provide information about the program to numerous demographic groups. The campaign should focus on TV commercials to draw the attention of a large audience.
After certain population groups and, most importantly, the officials in charge are informed of all the program’s details, elected officials should be approached. They play a crucial role in approving such policies and programs and can contribute significantly to their enhancement. After completing all the abovementioned steps, the initiators of the campaign should continue to monitor progress on the issue to ensure the program’s proper implementation. Therefore, the Vietnam case has proven that the 10-step framework can be applied to various programs in different countries, although with a few alterations.
References
Dai Nghia, H. H. (2020). The current situation of international labor cooperation and its impacts on Vietnam: The case of technical intern training program in Japan. In Bui Xuan Lam et al. (Eds.), The First International Conference on Science, Economics and Society Studies (pp. 43–49). Ho Chi Minh City, Vietnam: Finance Publishing House.
Gainsborough, M. (2003). Changing political economy of Vietnam: The case of Ho Chi Minh City. Abington, United Kingdom: Routledge.
Libby, P., & Associates (2012). The lobbying strategy handbook: 10 steps to advancing any cause effectively. San Diego, United States: SAGE Publications.
Pistor, K., Wellons, P. A., & Sachs, J. (1999). The role of law and legal institutions in Asian economic development: 1960-1995. Oxford, United Kingdom: Oxford University Press.
Seidman, A., Seidman, R. B., & Abeysekere, N. (2003). Assessing legislation – A manual for legislators . Web.