Political promotion is a method of marketing in which politicians may directly communicate their ideas to people and shape the political discussion. Candidates can attract people who might not have been paying close attention to the campaign somehow by airing advertisements in different forms of media (Nott, 2020). This allows them to create name recognition, highlight significant problems, and draw attention to the inadequacies of their rivals.
The extravagant expenditure demonstrates how much money it takes to run for political office in America, as well as why it is so hard for political rookies to get traction at the ballot without links to big donors. Social networking, on the other hand, has transformed the game, enabling politicians and newbies alike to talk directly to people about anything from legislation to whatever they had for supper. In principle, technology enables politicians to participate in another height of “dialogue” with voters, converting advertising into something much more fluid, more like a discussion than it was in the twentieth century (Fowler et al., 2021). Nevertheless, for the most part, presidential nominees are utilizing instant messengers mainly to disseminate their thoughts.
To appreciate the issues of controlling political ads on Facebook, look into the history of the political market in the United States and how it has been handled in other kinds of media. I can say with certainty that social networks are a successful tool for promoting your party. I believe that social media as a way to promote your political party is one of the most potent sources of influence and traffic. Today, almost all the influence on people is created on the Internet, which confirms my words and the power of this resource. Summing up, people can say that advertising of politicians in social media is gaining momentum every day, and no matter how people think about it, this trend will not subside.
Fowler, E. F., Franz, M., & Ridout, T. N. (2021). Political advertising in the United States. Routledge.
Nott, L. (2020). Political advertising on social media platforms. In American Bar Association.