Introduction
The development of a business strategy is the basis for the successful functioning of a company. It is important for management to consider the key factors that can influence the selection of the necessary tools. Osterwalder and Pigneur (2013) offer a list of elements that need to be paid close attention to when developing a business strategy. Moreover, the authors also describe approaches for efficiently analyzing these points.
Business Model Canvas
- Customer segments: high school graduates, physically fit men and women between the ages of 17 and 24.
- Value proposition: the company gives new hires the chance to grow both personally and professionally while applying those skills to both domestic and international security.
- Channels: events, instructional initiatives, and media outlets can all be used to reach consumers.
- Customer relations: the organization provides various benefits and fair remuneration and invests in the development of personal and professional skills.
- Sources of income: the company “makes money by selling products and charging for their services” (U. S. Army, 2020, p. 42).
- Key resources: The organization’s primary assets include money, real estate, and machinery (U. S. Army, 2020).
- Key activities: the organization’s primary focus is on military operations and the procedures that go into carrying them out successfully.
- Important collaboration: the defense departments and governments of the United States, Europe, and other nations, together with producers of military hardware, are partners of the organization (Wormuth, 2020).
- Cost structure: this comprises all of the costs associated with infrastructure, logistics, equipment, training, and other elements required to keep the military and carry out military operations.
Memo
Business model analysis reveals the key factors required to develop a successful business strategy. Currently, the organization needs to focus on attracting and developing recruits with skills from various professional fields. This strategy will create a structure for future development since, with an increase in highly specialized professionals, it will be possible to more efficiently perform current tasks and expand the area of activities. The analysis also identified that the organization has a relatively low revenue compared to costs (U. S. Army, 2020). This factor is important since the modern environment is highly competitive and complex. The focus on attracting and developing professionals will also help diversify the organization’s activities in the future, providing new revenue sources.
The analysis also found that the key partners of the organization are a fairly narrow range of structures. This factor may currently hinder effective development and limit the range of opportunities. In this regard, expanding the number of partners and acquiring connections with the most diverse actors will allow the organization not only to recruit new specialists but also to provide adequate training for officers. However, international cooperation is a priority for the organization at the moment, which allows for the creation of global networking (Wormuth, 2020). In general, in order to attract customers, organizations should pay more attention to expanding the list of opportunities available for officers’ development.
The analysis made it possible to identify the key features of the organization that currently determine its activities. This information can be used to create a future strategy that would help it develop a more effective management system. Currently, the organization has the opportunity to initiate more comprehensive development and diversification of activities. These areas can be used to expand the professional specialization of the staff, as well as to work on new areas that would allow the organization to become a stronger international actor. It is also important that it can increase its revenue through obtaining new sources of income and expanding the list of services and goods provided.
References
Osterwalder, A., and Pigneur, Y. (2013). Business model generation: A handbook for visionaries, game changers, and challengers. Wiley.
U. S. Army. (2020). United State Army Annual Financial Report: 2020 Fiscal Year. U. S. Army. Web.
Wormuth, C. (2020). The role of allies and partners in U. S. military strategy and operations. RAND Corporation. Web.