The group of people who are connected with the same aim, which is usually related to the alterations of the governmental policy, is called an interest group. Naturally, the associations are formally organized and tend to seek the enhancement of life quality within the area of interest by influencing public policy.
Inside lobbying is identified as tactics focused on approaching the policymakers directly to cooperate on altering the governmental policy. To be more exact, the interest group forms its case and chooses the best course of action to achieve its set goal; hence, to reach the aim, it opts for the direct help of policymakers.
Outside lobbying is similar in its goals to the inside tactics; however, the strategy here is usually involved with raising awareness of the society to encourage or sometimes even force policymakers to act in people’s interests. In other words, the interest group targets the leaders undirectly by changing the environment and promoting its case through publicity.
A public interest group is formed to aid society by enhancing the quality of life or altering the governmental policies to benefit the people of the area. In contrast, a private group is mainly focused on its own interests, such as helping the group’s members. However, sometimes the group may opt for promoting or advancing its operation with the help of people on the top.
The democratic systems allow the interest groups to operate freely to manage their ideas. Still, sometimes people may use their power to act in their own best interests and not to aid society, which usually involves cooperation with the rich. However, many interest groups focus on the alteration of economic and political structures to enhance the publicity’s lives.